Stop losing leads between "interested" and "now"
A practical kit for owners whose leads keep slipping. Find where they leak, map a simple pipeline, and restart the conversation with message starters that don't feel automated.
Three pieces. Fewer lost leads this month.
A lead-leak checklist
Spot the exact moments where a ready lead goes quiet — and the simple guardrail that closes each one.
A simple pipeline map
One page, five stages, no software required. See where your leads actually are instead of guessing.
Follow-up message starters
First lines for the situations that trip everyone up — written to sound like you, not a bot.
The lead-leak checklist
Work through it honestly. Each unchecked box is a lead that probably leaked — and a fix that takes less time than you think.
A simple pipeline map
Five stages, one page. If you can't tell which stage a lead is in, neither can your follow-up.
New lead
Inquiry arrives
Engaged
Two-way conversation
Qualified
Fit & need confirmed
Proposal
Quote or offer sent
Won
Closed & onboarded
Follow-up message starters
Swap the bracketed bits, keep your own voice. The goal is to make replying easy — not to pressure anyone into a call.
"Thanks for reaching out — here's what I'd suggest as a quick next step: [one option]."
"Got your message. Does [time] work for a 15-minute call, or would async be easier?"
"I don't want to be the person who keeps nudging — should I close your file for now, or is this still on your plate?"
"Circling back with no pressure. If timing's off, I'll hold here — just say the word when it opens up."
"Sent over the quote — want me to walk through it in 10 minutes so you're not reading it cold?"
"Did the quote land okay? Happy to adjust scope if budget's the blocker, not the fit."
"Assuming you're busy rather than a 'no.' I'll follow up one more time Thursday and then leave it with you."
"If the proposal missed the mark, tell me where and I'll redo it — easier than starting over elsewhere."
Plug the leaks this week
Join the free founding community to grab the checklist, the pipeline map, and the message starters — and get help adapting them to your business.
No card required.